Best Hotels In The World: This week in search # 4 (use shift to Digital Publishing, Foursquare, video)

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Hotel Blogs - Let's talk about hotels: This Week In Hotels #4 (use of video, Shift to Digital Publishing, Foursquare)Hotel Blogs - Let's talk about hotels« This Week In Hotels - live broadcast on Thursday |Main| How hoteliers & restaurants can start using Foursquare »

Friday, July 23, 2010This Week In Hotels #4 (use of video, Shift to Digital Publishing, Foursquare)

In this week’s episode of This Week in Hotels, Josiah and I discuss:

Different ways your hotel can use video onlineTypes of video to produceSites to distribute toA free tool that allows you to submit your video to all the major video sharing sites at once (TubeMogul)Is distributing your video really worth it…when you look at the metrics?The problem of Tokio Hotel on YouTube hotel search resultsWhy YouTube and others (Vimeo Dailymotion are more powerful than ever)The role of hardware like the iPad in encouraging social media use among your guestsListener question: Does the internet REALLY change the hotel industry? Is profitability up?The shift to digital publishingIntroduction of Foursquare and how it might help your hotel direct marketing with your prospects

Prefer to listen on the go? I know I do, and that’s why you can download the MP3 audio here.

We need your questions for next week’s show! If you have one, please leave it in the comments below…or use Twitter with hashtag #twih

Posted at 07:59 PM in ThisWeekInHotels | Permalink

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Salut Guillaume,

c'est vraiment pas mal votre vidéo, le concept, le format sont inovants et le contenu est très interessant... bravo a vous deux, je vous suivrais souvent.
Idée pour le prochain Week in Hotels: les methodes, trucs et astuces pour promouvoir gratuitement (ou pas) son etablissement sur internet
Thomas

Posted by:Thomas |Saturday, July 24, 2010 at 10:52 AM

Salut Thomas! Content que ca te plaise. N'hesites pas a nous donner des suggestions ou questions. Guillaume

@Penny Stocks Your ongoing spam starts to really piss me off

Posted by:Guillaume Thevenot |Saturday, July 24, 2010 at 08:21 PM

I really enjoyed this discussion and look forward to future editions with great anticipation. This is not a commercial (!) but we've recently added virtual tour and video technology to our website in addition to still shots as, like you, we believe less text, more multimedia, more interaction is the way forward. Obviously, visitors need factual data, but an honest image or video, as opposed to over-professionally enhanced ones, and honest reviews and comments, will surely tend to sway increasingly savvy spending decisions. The problem in some parts of Europe (Mallorca is one of these places) is that managers and proprietors of hospitality businesses can be rather conservative about all this "new" stuff!

Thanks for the blog and best wishes.

Posted by:Mike Goggin - My Mallorca Info |Monday, July 26, 2010 at 02:34 PM

Hi Guillaume! Great post and it's exciting to hear that hotels are incorporating video more and more. I look forward to watching as the usage increases (and also to staying in touch!)

Regards,
Adam

Posted by:Adam Peterson |Monday, July 26, 2010 at 07:00 PM

@Mike - Thank you for your support. It's great to hear your experience with videos and virtual tours. I know the hospitality sector can be averse and conservative using new technology and new online tools but this blog is trying to prove the contrary with concrete examples of hotels using 21st century marketing to their own benefits

@Adam - Hi! Great to hear from you. Sorry that I didn't follow up on the offer a while ago. My head was spinning and couldn't keep up with emails. Again sorry.

Posted by:Guillaume Thevenot |Tuesday, July 27, 2010 at 10:57 PM

Re. hotels and video. I think the hotel has to be careful - do you want them to appear too professional? I like Josiah's idea of using flip camera, make it look good, but, not staged.

Foursquare hasn't really taken off in the UK yet, but I can see potential for local businesses to use this to attract new customers and award regular's.

Posted by:Darren |Wednesday, July 28, 2010 at 08:54 PM

Hotels and video has such huge potential. I would prefer to see many short clips over the promotional montage they often do, but both is even better.

Posted by:hotels travel |Monday, August 02, 2010 at 02:30 AM

What an interesting idea, services like this are becoming more and more available.

Posted by:Hotels Clifton |Friday, August 20, 2010 at 12:52 PM

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