Best Hotels In The World: How 1,336 learned tricks segmentation on your Web site

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Tuesday, September 14, 2010How Swisshotel learned the tricks of segmentation on their website

Here's another master class from Google Analytics where Barbara Pezzi, Director Web Marketing For Swisshotel & Fairmont explains to an audience how she used segmentation to change different things on the Swisshotel website and also launched a successful PPC campaign for a specific property. Barbara also discovers that Facebook visitors are more entitled to be customers of her hotels than Twitter based on what she saw on Google Analytics.

I am not suggesting you should go that deep into the analysis but it would be good to know where you visitors come from and where you should focus your efforts to convert these visitors into bookers or customers.

Posted at 08:18 AM in Advertising, Analysis, Marketing | Permalink

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Great catch Guillaume!

Posted by:Happy Hotelier |Tuesday, September 14, 2010 at 09:30 AM

Inspiring!

Posted by:Pleimb |Tuesday, September 14, 2010 at 11:19 AM

When choosing hotels in Paris, it may be a little difficult, since there are many to choose.

Posted by:Cheap Bedford Hotels |Saturday, September 18, 2010 at 08:06 PM

I'm just afraid that maybe smaller hotel can't go so deep into analisys

Posted by:Riccardo |Tuesday, September 21, 2010 at 01:37 PM

Interesting post no doubt on that thanks for your post

Posted by:gulf shores vacation rentals |Monday, September 27, 2010 at 02:13 PM

@HappyHotelier - thanks mate

@Pleimb - It is, isnt' it?

@Cheap Bedford Hotels - true. Same thing for New York, Roma and most big cities

@Riccardo - really. Why not?

@Eyoonk, no spam allowed here

Posted by:Guillaume Thevenot |Friday, October 01, 2010 at 12:09 AM

Thanks for sharing this information.It has really Leed rating.

Posted by:Hotels in Bharatpur |Friday, October 01, 2010 at 11:11 AM

Hi Guillaume,thanks for the mention and the kind comments!

Posted by:Barbara Pezzi |Friday, October 01, 2010 at 12:03 PM

Hi
Never noted for doing anything by half measures, Paris boasts a wide range of world class Hotels.

The photorealistic rendering grants your customers the opportunity to see detailed images in high quality hotel.

Posted by:rendering |Saturday, October 02, 2010 at 04:20 PM

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