Display your Twitter account that you care (or at least try to)

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Hotel Blogs - Let's talk about hotels: Show on your Twitter account that you care (or at least try)Hotel Blogs - Let's talk about hotels« This Week In Hotels #5 (FourSquare, Online Concierge, Hotel website review) |Main| This Week In Hotels #6 (Twitter, Four Seasons, websites metrics, review of a hotel website) »

Sunday, August 08, 2010Show on your Twitter account that you care (or at least try)

We've talked and promoted on these pages different Twitter accounts created by hotel chains. And Four Seasons is of no exception with a slick & nice designed Twitter account.

But have you noticed something?

Four Seasons follows almost only Four Seasons hotel Twitter accounts (see on the right side of the picture).

What do you think this translates into the mind of their followers?

In my opinion, it means I am not interested by you. I am not suggesting that you need to follow every single follower (I don't personally). But the fact these guys don't even pay attention to some followers or other Twitter accounts other than Four Seasons is probably called loneliness or laziness or dontcareless.

Thoughts?

Posted at 07:15 PM in Marketing | Permalink

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I think it depends on the purpose of your Twitter activity. If it's just for brand messaging, state that up front. Don't expect much interaction. If you want your updates passed along through retweets, you'll have to rely on relationships built elsewhere.

On the other hand, if your Twitter account was built primarily for customer service, make that clear - and follow *everyone* back (automatically). This lets you exchange direct messages with your customers.

Posted by:Josiah |Sunday, August 08, 2010 at 09:00 PM

It seems like many businesses/companies do this. Set up a twitter account to follow the social trends - spend a small amount of time building a following then basically leaving the account to wither away!

That being said, they now have 59 Followers!! Maybe they are listening????

Posted by:Mise En Place |Sunday, August 08, 2010 at 09:24 PM

may be this will be an useful method, wait to see

Posted by:Link me |Monday, August 09, 2010 at 08:45 AM

try to send a message @fourseasons and see if they will answer and how they will answer!

Could be a first step for them ;-)

Posted by:Claudebenard |Monday, August 09, 2010 at 08:46 AM

send a message to lazycloud and see what they offer..

Posted by:Carol Tiffany |Tuesday, August 10, 2010 at 01:04 AM

sharing these views is a good idea......

Posted by:hotels |Tuesday, August 10, 2010 at 05:12 AM

@Josiah - you're absolutely right. Give the audience a mean to an end. Surely Four Seasons has this Twitter account to engage with customers or future customers

@They have more than 59 followers...

@Claude - good to hear from you. Well they haven't answered so I guess they don't really listen

@Carol - why do I want to do that?

@Hotels - great. What's your view then

Posted by:Guillaume Thevenot |Tuesday, August 10, 2010 at 10:24 PM

Thank you for writing such an appealing post. Normall I see the same thing and it starts to get on my nearves. Thanks again and I’ll be back for more.

Posted by:maria |Friday, August 13, 2010 at 10:17 AM

I’m pretty new to your blog, but am enjoying what I have read so
far. This post particularly caught my attention.
your post are very useful for me. i like it.
thanks for sharing
look forward your new posts

Posted by:jordan shoes |Wednesday, September 29, 2010 at 07:53 AM

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