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Hotel Blogs - Let's talk about hotels: This Week In Hotels #11 (Planning your hotel marketing budget, Controlling descriptions on 3rd-party sites, and more) Hotel Blogs - Let's talk about hotels« Why hotels are farms and OTAs becoming grocery stores |Main| How Amari Hotels increased their booking conversion step by step »Monday, September 13, 2010This Week In Hotels #11 (Planning your hotel marketing budget, Controlling descriptions on 3rd-party sites, and more)
Watch episode 11 of This Week in Hotels – with Josiah and I discussing the latest technology trends, and how your hotel might use them:?
This Week in Hotels, Episode 11 from Josiah Mackenzie on Vimeo.
[Prefer to listen? Download the mp3 recording here]
If you want to jump to a specific point in the conversation, here are the topics:
1:03 – Google Instant announcement4:12 – How to create an online hotel marketing budget4:58 – Why the founder of one top technology company invests most of his money in the best people6:05 – Our criteria for hiring the best people7:40 – The challenge of getting funding for your great ideas8:45 – Danger of looking to historical spending when planning budgets10:00 – Why do people still use traditional ads?12:55 – Making sure you can measure return on investment14:00 – Controlling the description of your hotels on OTAs18:55 – What does the power of OTAs in PPC advertising mean for you?24:45 – Cool site of the week: Innovative Travel Marketing (barter unsold rooms for advertising)27:00 – Guillaume’s story of a Groupon deal gone wrong (and the lessons we should take away from that as marketers)Posted at 11:52 AM | PermalinkTrackBackTrackBack URL for this entry:
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Back to work after a laidback holiday in the beautiful Vietnam. I just love that place. Beautiful islands, Halong Bay and my stay at the Hotel Hanoi Joy made the stay memorable. You can cruise in a luxury boat and visit the romantic islands, go swimming or boating or even enjoy the marine life at prices as low as US $110.
You can visit http://www.hanoijoyhotel.com/ to avail holidays of lifetime.
Thanks a lot for your efforts.
very useful
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